TRAINING
The Vanksen experts regularly share their know-how and practical expertise at conferences and seminars in order to facilitate the comprehension of communication concepts and techniques. Numerous organizations (e.g. Benchmark Group, Marketing Magazine…) and brands (such as Cartier, Coty, L’Oréal, Procter&Gamble…) have already asked us to share our expertise on major topics such as:
Targeted marketing (youth, women, senior citizens…)
Marketing per industry (luxury, automotive, cinema…)
Alternative marketing (viral communication, buzz)
Influence marketing (social media, bloggers)
Online reputation
This is a list of speeches on alternative marketing which we have held (in English or French) for brands or during conferences and seminars; you’ll also find more coming up this year.
November 26 2010: “Using new influence levers” training for Benchmark Group (France) October 28 to 29 2010: Training “Strategies for alternative marketing online & offline” June 21 to 22 2010: Training “Strategies for alternative marketing online & offline” June 17 2010 : L’Oréal training June 8 2010 : L’Oréal training May 11 2010: Speaking at a paperJam Business Club workshop, Luxembourg March 31 2010 : Speech at the social media round table during the IREP conference about advertising efficiency March 29 to 30 2010: Training “Strategies for alternative marketing online & offline” March 23 2010: “Using new influence levers” training for Benchmark Group (France) March 22 2010 : Speech at the 6th Big Chefs National Congress on the following topic “ What credit should be given to critics on the internet?” March 22 - 23 2010 : Speech at the Marketing 2.0 Conference in Paris. Topic: “Making the most of turbulent times: mobile internet, real-time and social media-Finding new opportunities in a changing industry” March 11 2010 : Training on social media for The Body Shop in Paris March 9 2010 : Speech at the Paris 2.0 conference on the Fiskars community March 5 2010 : Training on social Media for Guerlain in Paris March 4 2010 : Training on social media for The Body Shop in London March 2 2010: Speech on alternative marketing online & offline at IDRAC (France) February 4 2010: Speech on alternative marketing online & offline at IDRAC (France) January 22 2010: Speaking about “Buzz, Viral & 2.0 Marketing: all you need to know in five key points” January 22 2010: Speaking on Buzz & Viral marketing at the “Rencontre MBA HEC Geneve”, Switzerland January 22 2010 : Training on Marketing 2.0 for Sara Lee in Paris January 12 2010: Speaking at the “ Soirée Connect“ event about Web trends in 2010 December 15 2009: Conducting a training on “Internet Web 2.0 – Developing your ROI with new media for Cercle de Marketing Direct” December 9 2009: Speaking at a round table discussion on using social media and communities for event communication, in the framework of the Heavent trade show December 9 2009: Speaking about “Social Media: Risks and strategies” for the EACD (European Association of Communication Directors) in Luxembourg December 4 2009: “Using new influence levers” training for Benchmark Group December 1-2 2009: Training: “Make your alternative online and offline marketing strategy successful” November 30 2009: “Internet marketing to women” training for Benchmark Group November 29 2009: Conducting an English seminar on marketing 2.0 and new media for the luxury industry to a big international cosmetic group November 27 2009: Training for Benchmark Group November 27 2009: Training “Marketing to young people” for France TELEVISION November 24 2009: Conducting a seminar on 2.0 marketing and new media in the luxury industry for a major international cosmetics producer November 17 2009: Speaking at the Monitoring Social Media 09 conference in London October 30 2009: Speaking about “The efficiency of public relations in times of crisis” in the framework of a conference organized by IPRA, London October 22-23 2009: “Succeed at on and off-line alternative marketing” training October 15 2009: Speaking at the Swiss Marketing conference October 15 2009: Speaking on “Microblogging and business”, Switzerland October 14 2009: Training « writing for the Web » for the Caisse d’Epargne October 14 2009: Speaking on buzz marketing for the British Chamber of Commerce in Luxembourg October 1 2009: Conducting a seminar about new medias to a big international cosmetic group October 1 2009: Speaking about how to use new technologies for NGOS in the framework of the Journées de séminaire en recherche de fonds training, Switzerland September 30 2009: Conducting a seminar about new media for L’Oreal September 24 2009: “Using new influence levers” training for Benchmark Group September 22 2009: Speaking about ArcelorMittal WebTV at Ad:Tech London September 11 2009: “Internet marketing to women” training for Benchmark Group September 1 2009: Giving an introduction to buzz marketing at {First Tuesday}, Luxembourg July 23 2009: Buzz&Viral marketing conference for Nestlé Purina PetCare Europe July 8 2009: "Marketing 2.0 in a banking environment" training for the Banque Cantonale de Fribourg June 29-30 2009: “Succeed at on and off-line alternative marketing” training June 18 2009: Conducting a seminar on new media for L'Oréal June 17 2009: Conducting a seminar about new medias to a big international cosmetic group June 12 2009: Conducting Benchmark Group training about online marketing for a big media group June 9 2009: Workshop on buzz marketing for the UDA May 26 2009: Marketing conference May 26 2009: Speech for Benchmark Group on best practices in UGC and 2.0 communication May 20 2009: Speech for the ESSEC Business School about online brand promotion May 18 2009: Conducting a seminar about marketing 2.0 and new media for the luxury industry to a big international cosmetics group May 12 2009: “Using new influence levers” training for Benchmark Group May 12 2009: Speaking at the "Cercle de Marketing Direct" about “How to develop your ROI using new media” May 7 2009: Conducting Benchmark Group training about online marketing for a big media group April 29 2009: Speech at the Helmo Sainte-Marie Business School in Liège, Belgium April 29 2009: Speaking at the {A New Marketing Approach} conference in Liège, Belgium April 27 2009: Speech about world-of-mouth marketing to the Harvard Club of Switzerland April 27 2009: Speaking on word-of-mouth marketing for Harvard Club Switzerland
April 24 2009: Speaking at the SwissWeb2 meeting, Switzerland April 23 2009: Speaking at the Solutions Business e-commerce tradeshow March 30-31 2009: Speech at the Marketing 2.0 Conference. Topic: "Learn How to Make Money from Web 2.0 and Beyond” in Paris March 24 2009: Participating in a debate during the "Communication Trends" conference March 24 2009: Congrès Agences de Com 2009 organized by Stratégies. Theme: "How to reinvent the agency model?" March 24 2009: Speech on « The ingredients of good buzz » March 23 2009: Seminar about alternative marketing for a large cosmetic group March 11-12 2009: “Succeed at on and off-line alternative marketing” training March 4 2009: Conducting Benchmark Group training about online marketing for a big media group February 11 2009: Speech as part of a Brand Management breakfast: “Keys to evaluating, developing, and protecting your brand” February 4 2009: “Web marketing for a female target” training for Benchmark Group January 23 2009: Speech at the Youth Conference in Athens January 22 2009: Speech at the Commission Hors Médias de l’Union des Annonceurs (UDA). Topic: "Integrating alternative marketing into your communication strategy" January 14 2009: Web marketing seminar organized by Les Echos newspaper January 12 2009: “Using new influence levers” training for Benchmark Group December 10 2008: Conducting a one-day training on female marketing for Benchmark Group December 8 2008: Conducting the seminar "Using new influence levers on the web – tactics of communication and influence online” December 4 2008: Speech on alternative marketing during the LBS International Conferences in Russia December 3: Speech about “Marketing Online 2009” for Marketing Magazine November 25-27 2008: Speech during a seminar on alternative marketing for a big cosmetics group November 26 2008: Speech about alternative marketing for P&G (Switzerland) November 19-20 2008: Conducting a two-day seminar on alternative marketing for Stratégies November 6 2008: Speech during the IAB FORUM 2008 in Milan November 5 2008: Participating in a debate about buzz and viral marketing as part of the MBA conference in Lausanne October 20-24: In partnership with Stratégies, co-organizing the 2nd edition of Buzz the brand, the first conference on buzz and viral videos in France October 17 2008: Marketing seminar in Luxembourg with the heads of PR from the biggest German companies October 13 2008: Conducting the seminar "Using new influence levers on the web – tactics of communication and influence online” October 13 2008: Training of the Asian management of a big cosmetics brand (Hanoi) October 6 2008: Conducting a seminar on alternative marketing for a huge international cosmetics group October 2 2008: Breakfast talk: Luxembourg entrepreneurship , organized as part of the PaperJam Business Club September 25 2008: Speech on e-reputation during the “Apéros de Jeudi”, France September 24 2008: Speech about alternative offline marketing by a big automotive brand August 4 2008: Conducting a “breakfast meeting” on the history of research and visibility tools for clients and prospects in Paris, France June 25-26 2008: Stratégies is conducting a 1 day seminar on alternative marketing June 24-26 2008: Speech during a seminar on alternative marketing for a big cosmetics group June 17 2008: Speech on "Where to place web 2.0 in marketing strategies" in Paris during the Club EDHEC Marketing conference June 12 2008: Conducting a one-day seminar on marketing 2.0 and buzz marketing for a huge media group May 15 2008: Speech during the EPWN conference "marketing 2.0" on new web challenges May 8-9 2008: Speech in Warsaw, Poland, during an international conference on word of mouth marketing May 5-6 2008: Coorganisation and speech at the International Word of Mouth Conference in Paris April 27-30 2008: Speaking at the "IQPC’s 3rd Annual Middle East Kids & Youth Marketing Summit 2008" in Dubai. April 22-24 2008: Speech during a seminar on alternative marketing for a big cosmetics group April 21 to 22 2008: Speaking at the International Conference on Alternative Marketing “Alternative Marketing. Getting noticed” in Riga, Latwia April 17 2008: Participation in a breakfast debate about "Rumors on the web: can word of mouth be domestic?" April 15-16 2008: Speaking at the Marketing Show in Johannesburg, South Africa April 14 2008: Speech during a seminar on alternative marketing for L’Oréal April 9-10 2008: Conducting a two-day seminar on alternative marketing for Stratégies April 7-8 2008: Speaking at the Digital Marketing Summit in Vienna April 2-4 2008: Speaking at a conference on buzz and marketing 2.0 in Milano, Italy April 1 2008, 11:15/12:00: Speech on influence marketing, buzz and viral marketing at the MD Expo, Paris, France April 1 2008, 9:45/10:30: Speech on "interactivity" for the FEVAD at the MD Expo, Paris, France March 27 2008: Conducting a seminar on alternative marketing for a big international cosmetics group March 13 2008: Speech for Benchmark Group during the OME 2008 January 30 3008: Training for HSBC on the promotion of websites 24 January 2008: Conducting a seminar on alternative marketing in cooperation with the Centre de Recherche Henri Tudor in Luxembourg 17 January 2008: Speaking at a round table discussion on "how the communication professions evolve to serve ideas” during www.lasemainedelapub.com organised for the AACC. January 2008: Conducting a one-day seminar on alternative marketing (buzz, viral, blog, influencers) for a big cosmetics brand December 13 2007: Speech at the forum "L’univers féminin sur Internet" organised for Benchmark Group December 10-11 2007: Animation of a two-day seminar on alternative marketing for Stratégies December 4 2007: Speech at the conference Stratégies sur l’entreprise 2.0 December 2007: Animation of a two-day seminar on alternative marketing for Stratégies December 2007: Two speeches on alternative marketing (buzz, viral, blog, influentials) in Dubai during the trade show "Leaders In Luxury Marketing" November 27 2007: Speech at the Université Afci (Association Française de Communication Interne) on ArcelorMittal WebTv November 16 2007: Seminar on Media 2.0 for a big Swiss media group October 18-19 2007: Animation of a two-day seminar on alternative marketing for Stratégies October 17 2007: Together with Stratégies co-organisation of the first French Conference on Word-of-Mouth Marketing (buzz, blog, viral, guerilla): "Buzz The Brand" September 26-27 2007: Speech at the Conference Ad:Tech in London on viral marketing and blog marketing September 21 2007: Animation of a seminar on viral marketing and blog marketing for Edipresse (Switzerland) September 20 2007: Animation of a seminar on PR 2.0 for Kenzo September 10-12 2007: Double speech on alternative marketing (buzz, viral, blog, influentials) in Dubai during the tradeshow "Leaders In Luxury Marketing" September 10 2007: Animation of a seminar on marketing 2.0 for Kenzo July 5 2007: Participation in a round table discussion of the Fédération Nationale de la Presse d’Information Spécialisée (FNPS), on the future of professional media in the face of social media July 4-5 2007: Animation of a two-day seminar on alternative marketing (buzz, viral, blog, influentials) for SFR June 21-22 2007: Animation of a two-day seminar on alternative marketing (buzz, viral, blog, influentials) for ReedBusiness June 18-19 2007: Animation of a two-day seminar on alternative marketing for Stratégies June 13 2007: Animation of a seminar on viral marketing and buzz marketing for EBG (Electronic Business Group) June 6 2007: Speech during the conference "La révolution du Marketing online" in Paris May 31 2007: Speech at the “Rencontre Annuelle des Responsables Communication Interne” May 24 2007: Animation of a one-day seminar on alternative marketing (buzz, viral, blog, influentials) for a leading luxury brand May 11 2007: Speech during the International Word of Mouth Marketing Conference IWOMC 2007 in Amsterdam 10 Mai 2007: Speech during the conference"Marketing Show" in Madrid April 26 2007: Speech on influence marketing during the “Apéros du Jeudi” April 26 2007: Animation of a seminar on alternative marketing (buzz, viral, blog, influentials) for TBWA April 26 2007: Participation at a round table on new marketing formats for Microsoft April 25 2007: Animation of a workshop on alternative marketing (buzz, viral, blog, influentials, second life) for Orange April 5 2007: Speech during a Six Apart seminar on company blogs April 2007: Animation of a one-day seminar on alternative marketing (buzz, viral, blog, influentials, second life) for Kenzo March 27 2007: Speech on marketing 2.0 for the Strategy conference on web2.0 March 12-13 2007: Animation of a two-day seminar on alternative marketing for Stratégies March 6 2007: Speech at the Ad:tech tradeshow in Paris during a conference on new advertising formats: RSS feeds, podcasts, blogs... December 19 2006: Alternative Marketing Training for Pernod Ricard November 27-28 2006: Animation of a two-day seminar on alternative marketing for Stratégies November 24 2006: Alternative Marketing Training for P&G in Switzerland November 7 2006: Speech at a conference on Buzz Marketing in Namur, Belgium October 3 2006: First Tuesday Luxembourg / Speech on blog marketing September 31 2006: Animation of a workshop on viral, buzz and -blog marketing during the Marketing Show in Geneva September 25 2006: Seminar World of Marketing Directors of Vacheron Constantin Group / speech on buzz marketing September 22 006: Seminar World of Marketing Directors for Elizabeth Arden / speech on buzz and blog marketing September 19 2006: Speech on buzz marketing for the Cercle des Anciens of Insead September 5 2006: Animation of a workshop on viral, buzz and blog marketing during the Marketing Show in Geneva July 6 2006: Speech on blog marketing for Stratégies July 5 2006: Animation of a one-day seminar on alternative marketing for Strategies June 29-30 2006: Animation of a seminar on alternative marketing for 35 Marketing Directors Europe of Pernod Ricard Group May 18-19 2006: Speech at the International Word of Mouth Marketing Conference on viral, buzz and blog marketing in Barcelona May 16 2006: Speech at a round table of Silicon Sentier in Paris about buzz marketing in ParisWe hold speeches in French and in English. Our remuneration normally depends on the duration of the speech, traveling time, expenses, and preparation time.
For more information, please feel free to contact us.
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- Buzzcast #72: Sven Markschläger / Jägermeister
- Buzzcast #71: Scott Monty / Ford Motor (...)
- Buzzcast #70: Steven Erich / Crispin Porter (...)
- Buzzcast #69: David Armano / Dachis Corp
- Buzzcast #68: Richard Owen / Sat Metrix
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