Our story and our teams
Our story and our teams
A brief history lesson
Vanksen was founded by pioneers with a passion for the web, and wanted to become key players of this emerging field.
Our story can be told in 3 main chapters:
Chapter 1: 2001 – 2010
At first, three entities were established:
- Legitiname, an online brand management agency (SEO, Media, Brand Protection and e-Reputation)
- Buzz Paradise, an agency specialised in one-to-one marketing, the generation of word of mouth campaigns, and connecting brands with influencers
- Vanksen / Culture Buzz, a web and buzz marketing agency, with its reputed blog known for interpreting digital trends
Chapter 2: 2010 – 2018
The first decade saw our teams exploring this new environment, building highly relevant knowhow for local and international customers both. This experience enabled management to define the agency’s ambitions. These guided all subsequent decisions regarding how we help brands use digital tools to meet their needs and deliver sustainable business efficiency.
Subsequently, the three entities merged to become Vanksen: a communication and digital marketing agency structured around key expertise: Brand Design, Brand Protection, Social, Digital Platform, Performance and Data & Analytics. We moved on from buzz marketing, which no longer corresponded to our main mission.
This maturing process allowed the agency to build lasting relationships with clients from all sectors, some of whom have put their trust in our agency for more than 15 years.
Chapter 3: since 2018
In 2018, Vanksen joined the Datawords Group , an international, multicultural digital marketing specialist. This move now enables the agency's expertise greater reach towards a global clientele by offering enhanced capacity to support international projects.
"We see artificial intelligence as a formidable extension of relational intelligence: the intelligence of our talents!"
"In 2024, the landscape of digital media will evolve with unprecedented speed, shaped by constant innovation and privacy protection. The key to the success of our future campaigns will lie in our ability to adapt and embrace these new measures and tools."
"The key to success lies in visibility: being present with the right content, at the right time, in the right place, allows you to transform a search into a conversion. Your brand must therefore ensure that it is the expected answer, leading to concrete opportunities."
"To maintain high levels of energy and efficiency, it is important to work with the latest disruptive technology, while communicating about our methods and nurturing a collaborative dynamic."
"In an era when brand perception is shaped online, developing strategic communication and fine-tuning web listening are top priorities. Thanks to the synergies of our social media and social listening expertise, we create global strategies to increase brand awareness, build trust with ambassadors and protect their e-reputation. These actions have a direct impact on business, and we measure it all in real time."
"Constantly seeking to strike the right balance between user needs and customer objectives, our team puts its expertise at the service of projects to design usable, innovative and inclusive solutions. Whether through qualitative studies or the use of specific tools, data remains the keystone of our support to back up our recommendations with concrete, tangible elements."
"By working collaboratively and combining the agency's expertise, we ensure our clients mastery, framing, and management of their projects in line with their challenges and business objectives. Risk management allows us to find creative solutions to commercial and technical challenges and to convert them into opportunities in projects."
"In addition to communication, domain names, which are inseparable from the brands they either reproduce, contain or are derived from, are strategic in terms of protecting your image, your reputation, and your online revenue. The added value of the team of experts dedicated to managing your projects lies not only in its 20 years of experience but also in its complementarity, making it a proactive, supportive, and highly experienced team committed to serving its clients."
"A strong team features people who take responsibility and in whom I can trust. In a good team, our individual weaknesses are compensated for by the strengths of others. The most important thing is to create synergies when working on projects and in day-to-day life. We spend eight hours a day together, we might as well have some fun while we’re there!"
