Brand design - Performance
Utopix
Rebranding to empower the start-up position on a transitioning market
A network of thousands of photo and video experts available for your shoots at home or anywhere in the world.
The challenge
Utopix has one major differentiating strength: they know each of the photographers of their community personally and know how to detect the right talent for the right project, thus ensuring the highest quality of deliverables.
This strength of theirs needed to be better reflected through their brand platform while competition was becoming more and more aggressive on digital touchpoints. That’s why they needed to embody their DNA and proceed to a tactical growth approach.
The project and its results
Our strategic advisory and design teams worked hand in hand to develop the rebranding (brand platform updates, logo, manifesto, editorial line, content strategy...). Step two was to optimize the overall digital performance of the brand (lead generation, landing page improvements, CRO, AB testing…).
