Performance
Eurocave
Acquisition strategy in order to consolidate the legitimacy and develop the business in various European markets
Only wine cellar manufacturer to design and manufacture its wine cellars in France, the EuroCave Group embodies the success of French excellence with its wine cellars labelled “Entreprise du Patrimoine Vivant” (Living Heritage Company).
Brand founded in 1976 and committed to a virtuous quality approach, EuroCave has positioned itself as a leader in the Premium wine cellar market.
The challenge
As a wine cellar expert, EuroCave wanted to digitalize its range and make its models available for online sales. In a competitive market, the brand faces many local challenges to be truly effective in online sales and ensure its commercial developement.
The project and its results
To meet these new digital challenges, we have developed local digital marketing strategies in various markets (France, UK and Germany).
We structured the campaigns around special occasions (harvest, Christmas...) and designed specific landing pages to optimize lead generation and conversions.
We deployed and monitored European Google Ads campaigns (Search, Display, Social Ads Remarketing, Shopping).
0%conversion rate
0new customer accounts (+20% 2023 vs 2022)
0%of online sales generated by Ads campaigns
