Data & Analytics
Lepape
How we migrated for GA4 and optimized the existing tagging for accurate tracking of traffic and user engagement
Lepape offers a selection of technical multisport products designed to unlock each athlete's potential.
The challenge
With the arrival of GA4 and the imminent discontinuation of Universal Analytics properties, Lepape sought to ensure the tracking of traffic and user engagement for its e-commerce site on this new version of Google Analytics.
The project and its results
An analysis of the existing tagging was carried out to ensure a smooth migration. This analysis allowed us to eliminate outdated elements and identify tracking opportunities.
Based on this, our team defined the key KPIs and events to be added to the tracking plan to ensure more accurate lead tracking. We also prepared recommendation documents for the implementation of e-commerce data layers to enable tracking across the entire purchase funnel. Additionally, our team ensured that all tracking was GDPR compliant.