Social
OneLife
Implementation of a content strategy to democratize Luxembourg life insurance at the European level.
Member of the Apicil Group, OneLife has been a specialist in Luxembourg life insurance for 30 years. They offer their clients financial investment solutions tailored to high-net-worth individuals in Europe and beyond. OneLife's strength lies in its innovative approach, supported by a team of international experts and a network of privileged partners, enabling them to offer personalized solutions that align with the financial market.
The challenge
To differentiate itself from competitors and strengthen its brand image, OneLife aimed to develop a targeted content strategy directed at an audience familiar with life insurance but not necessarily aware of the advantages and benefits of Luxembourg life insurance. The objective was not only to legitimize their expertise, highlight their unique DNA and approach, but also to demonstrate the value of this financial product in Europe in an educational manner, making it more accessible.
The project and its results
To meet OneLife's needs, we defined an editorial line that highlighted their strengths and competitive advantages, enabling a distinctive and proprietary narrative that positioned OneLife as the flagship of Luxembourg life insurance across Europe and beyond.
Content distribution was centralized on LinkedIn, where their target audiences are most active. The content, designed to showcase their expertise, local presence, and corporate life, was developed with an accessible and educational approach, while maintaining a friendly tone to make these complex topics more engaging. We aimed to create embodied communication that reinforced OneLife's proximity and credibility.
This strategy also allowed us to highlight OneLife's experts by repurposing existing evergreen content, adapting it into snackable formats for social media, thus maximizing its lifespan with minimal additional creative effort.
Finally, a dedicated social media branding extension was developed to further enhance these new content pieces and effectively engage their audiences.
